MANAGEMENT STRATEGY FOR FISH PROCESSING UNIT (UPI) IN SIHENE'ASI VILLAGE LAHEWA SUBDISTRICT, NORTH NIAS REGENCY

Abstract

This study aims to formulate a management strategy for the fish processing unit in
Sihene'asi Village, Lahewa District, North Nias Regency. The research was conducted
from 21 December 2020 to 23 January 2021. The research was conducted using a
qualitative approach through survey methods and direct observation in the field. Primary
data collection was carried out through observation and in-depth interviews with a
structured questionnaire instrument. Secondary data were obtained from related agencies
in this study. The analysis used in this research is descriptive analysis method and SWOT
analysis to determine the appropriate management strategy. The results of the SWOT
analysis show that the priority strategy related to the management of the fish processing
unit is to support an aggressive strategy, a strategy that is made by utilizing all strengths to
seize and take advantage of the greatest possible opportunities. The management strategies
of the fish processing unit in Sihene'asi Village are: 1) Maximizing the use of raw
materials in meeting market demand through cooperation between UPI managers, 2)
Maximizing traditional processing technology appropriately in order to maintain the taste
image of fishery products and 3) Developing a group institutional system. fish processing
by cooperating with the government / private sector.